Change the world - to start something that matters
My slogan is work happy, happy love and change the world. One of the people who inspired me to change the world is Blake Mycoskie, founder of TOMS shoes. I heard Blake speak at Willow Creek Community Church a few years ago, and was really motivated to change how they do business. Ah, but I am getting ahead of myself. You may or may not have heard of TOMS shoes. TOMS is a non-profit company that has a non-profit subsidiary, Friends of Toms. What makes TOMS so cool? They developed (and copyrighted) on a one-for-one philosophy. For every pair of shoes they sell, they give one away to a child in need really. TOMS has also expanded into glasses, using the same One-To-One philosophy. They have provided a brand new, free shoes to children around the world (40 countries from Argentina and Haiti, here in the USA.) Also provide needed eye surgery to help save and restore sight.
As a business model, TOMS is unique - one-to-one social responsibility reports is their main market. It is clear that I am not the only one inspired by - TOMS is now sold in stores like Nordstrom and even Whole Foods Market. TOMS was also very creative with their marketing, participation in fashion shows, social media, university campus and churches (non-denominational.) So how Blake inspire me to change the world? I not only bought the shoes after his speech, but I bought his book, "start something that matters." 100% of the profits from the book go to a foundation that helps launch the idea of businesspeople and students. "My goal is to inspire others to go out and have a positive impact, to start something that is important to them," said Mycoskie. "In my book, I felt a deep sense of responsibility to share everything we have learned in TOMS over the past five years, so that others can learn from our mistakes and how our successes, and go out and map out your route. - Blake Mycoskie
In his book, Mycoskie spoke about social entrepreneurs like Tony Hseih, Zappos founder, Scott Harrison, founder of charity: water, Lauren Bush, founder feed projects, Eric Ryan, co-founder methods and Tim Ferriss, author of The 4-Hour Workweek, building sustainable and socially conscious businesses of their own passions. In accordance with one-to-one model for each book sold, a new book gives a child in need.
As soon as I read the book, I decided that I started something that matters. I shop when I was a lifestyle coach 10 years, I have developed a new business model to include giving 25% of my business proceeds to non-profit organizations that help people help themselves. Five that are near and dear to my heart are Kiva, SavetheChildren, CharityWater, Discovery-Austin.org, and my local church.
There are many ways to change the world - all you need to start something that matters.
Sandi Gordon is a lifestyle expert balance that galvanizes countless people to work happy, happy love, and change the world (and insanely busy lives.)
He reaches the reader on an international level with its e-newsletter and teaches people how to make money, build a super-strong relationships and making a difference through their energy education programs.